Echinacea paradoxa, the native yellow coneflower from the Ozarks, brings distinctive warm-toned blooms to sunny borders from midsummer through early autumn. Large daisy-like flowers with narrow, drooping yellow petals surround prominent chocolate-brown central cones that persist long after petals fall, providing architectural interest and excellent cut flower material. This low-maintenance perennial thrives in full sun and well-drained soil, displaying remarkable drought tolerance once established thanks to its deep taproot system. Plant in groups of at least three for maximum impact in prairie-style gardens, mixed borders, or wildflower meadows. The flowers attract bees and butterflies, making this outstanding for pollinator-friendly gardens. Deadhead regularly to encourage continued flowering. Avoid winter-wet conditions and poor drainage, which can cause root rot. Stake tall stems if needed in exposed positions. Fully hardy in UK gardens (H5).
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